Season Six Alternative Packaging Program (lost audio from phone number based on "The Simpsons" animated TV sitcom; 2005-2011)

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The flyer contained in The Simpsons The Complete Sixth Season DVD box set advertising the "Season 6 Alternative Packaging Program" phone number.

Status: Lost

On August 16th, 2005, "The Complete Sixth Season" DVD box set for the animated series The Simpsons was released. The set received controversy due to the shape and durability of the box itself, and it not fitting the style of the other seasons' boxes.[1] Due to this criticism, 20th Century Fox released a humorous program titled the "Season Six Alternative Packaging Program", where people could call a specific number and be directed to a website where a cardboard box similar to the other seasons could be ordered.[2]

History & Controversy

A picture of the original The Simpsons "The Complete Sixth Season" box, in the shape of Homer Simpsons' head.

As mentioned earlier, after The Simpsons "The Complete Sixth Season" DVD box set was revealed and eventually released, it received much controversy from the general public, specifically DVD collectors that had collected the first five seasons of the show on DVD. Much of the controversy stemmed from that the box, a plastic case shaped like Homer Simpsons' head, did not stem from the fact that the design in itself was bad, but it did not fit the cardboard box style the other five seasons boxes had, making it stand out much more on a shelf.[1] The box also received criticism for the fact that it was made out of a very flimsy and cheap plastic, making it prone to not snap together correctly as intended.[2]

20th Century Fox and The Simpsons team knew about many of the criticisms that the box had received, as shortly before the release of the set, a semi-humorous program was set up titled the "Season Six Alternative Packaging Program".[3] In the DVD box set, a flyer was contained advertising the program (shown in the infobox), which stated:

For all those that fear change...

For all those anal-retentive nerds who like their DVD boxes to line up perfectly on the shelf...

For all those who dislike storing their digital media inside a hollowed-out human head, have we got a deal for you:

Just Call: 1-800-223-2369[Notes 1] (Or visit for a very derivative, old-style, just-like-before box with almost nothing new or creative to annoy or terrify you. Enjoy![1]

Once the phone number was called, a voice clip of Homer Simpson would play, who waffles back and forth between calling that it's a hoax or a real offer, with the number directing you to go to (now an unrelated site that will give a computer malware). Homer's voice was described as not being voiced his regular voice actor, Dan Castellaneta, but instead a soundalike.[4]

A picture of the replacement The Simpsons "The Complete Sixth Season" box.

Once on the site, you would be directed through various humorous steps on how to get a new box, such as various "requirements" to be met,[5] and a humorous drop-down menu to state the reason why you want a new box.[6] After all details were entered into a form, you could get a brand new box for free, including $3.00 US ($4.95 Canadian) for shipping and handling.


The "Season Six Alternate Packaging Program" would run until around April 2011,[7] with both the domain name for the website not being active and the phone number becoming out of service sometime after.[2]

While much of the original website is still archived on the Wayback Machine, the original phone number's audio with Homer used to direct people towards the site has not been heard since the program has ended in 2011 and is now considered lost. It is currently unknown if 20th Century Fox or Disney still has the audio in their possession.


Kid Leaves Stoop video on the controversy and the "Season Six Alternate Packaging Program".

See Also


  1. The number shown on the flyer was actually incorrect for some time, as instead of 1-800-223-2369, the actual number was 1-888-223-2369.

External Links