Aardman's various ads (partially found stop-motion animated commercials; 1980s-2010s)

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Aardman logo.png

The company's logo.

Status: Partially Found

Aardman Animations have been making many advertisements ever since their Enterprise Computers ad back in 1984, spanning many well-known brands such as Dairylea, LEGO, Chewits, Chevron, Walkers and so on. Some of their campaign work has even been featured on LMW before (Cuprinol, Lurpak) as well as a commercial starring their famous duo Wallace & Gromit. But there is even more of their advert work that remains lost online.

Lost adverts with their own pages

Lurpak

Cuprinol (found)

Wallace and Gromit Sumitomo Life commercial

Known lost adverts

-Kimberly-Clark advert[1] (involved a boardroom of executives contributing their ideas for cleaning products in similar vox-pop to Aardman's other work; one of their first)

-Unknown advert containing "a fruit-and-vegetable man for a healthy-eating campaign" [2]

-2 FOUND: 2/4 Savlon adverts [3] (Assumed to be 1992)

-Unknown Creature Comforts Dishwash Electric ad(?) (Not seen within either Aardman Classics and Creature Comforts DVDs that have all other Heat Electric adverts, is a Creature Comforts ad with Panda parents and a kid saying "that was disastrous". It is unknown why this isn't within the DVD collections of ads, assuming it even definitively is an advert; 1993-1995?)

-The UK Office of Energy Conservation advert [4] (might be the ones involving a family of Dinosaurs; 1993-1995?)

-Honey Bunches of Oats advert [5] (1993-1995?)

-1 FOUND: 2/3 Britania Building Society adverts [6] (Assumed to be 1994-1997)

-C.O.I 'Vouchers' [7] (Assumed to be 1994 or 1995)

-FOUND: Weetos unknown promotion for space toys [8] (1994/1995[9])

-3 St. Ivel 'Prize Guys' Adverts [10] (Assumed to be 1995-1997)

-FOUND?: Bonduelle 'Salat Snak' [11] (Assumed to be 1995-1997)

-1/22 Channel 4 stings [12] (The video contains only 21 stings, while the article states 22. Perhaps this is a mistake; 1996)

-FOUND: Miniwheats advert [13] (1999 or so)

-Meule D'Or advert [14] (2000 or earlier)

-Advert(s) for Scottish Health Education Group [15]

-Advert(s) for Mat Co. [16]

-Advert(s) for Little Caesars [17]

-Advert(s) for Lifesavers [18]

-FOUND: Advert(s) for Hamburger Helper [19]

-FOUND: Advert(s) for Asthma Awareness [20]

-Advert(s) for American Express Travel [21]

-Purina advert [22] (2006 or earlier)

-Pedigree advert

-16 Nytol sponsorship idents [23] (2010)

Media

- A silent clip from a Prize Guys ad can be seen here at the 2:16 mark: https://www.dropbox.com/s/hst9ancp2soz3wx/A_Matt_Sanders_Showreel.m4v?dl=0

21 of the 22 Channel 4 stings
A found Savlon ad
Excerpt of unknown Dishwash Electric ad (0:26 - 0:29) and mute excerpt of a Britania Building Society ad (0:45 - 0:49)


Another found Savlon ad.

Gallery

Trivia

- There seemed to be five privated uploads at the end of a now-defunct Aardman's commercials playlist[24] for whatever reason.

- Storyboarding and design were made for an advertisement for John Smith's lager, but they never got the gig.[25] Perhaps they were among perished documents within the infamous Aardman warehouse fire.

- There was a BBC documentary series called The Animators that looked at Aardman Animations in the "Kitchen Table Kinema" episode[26], which included the company's advertising, even showing behind the scenes footage of one of their LEGO ads. Sadly, other than the transcript and images given in the UK Animation blog mentioning it, it has yet to be seen on the internet.

Reference

  1. Aardman: An Epic Journey: Taken One Frame at a Time (2018), pg. 76
  2. Creating 3-D Animation (2004), pg. 59
  3. http://www.unitedagents.co.uk/tristan-oliver
  4. http://www.tdgasek.com/CV_T_Gasek_2016.pdf
  5. http://www.tdgasek.com/CV_T_Gasek_2016.pdf
  6. http://www.unitedagents.co.uk/tristan-oliver
  7. http://www.unitedagents.co.uk/tristan-oliver
  8. http://www.gyford.com/phil/models/aardman/weetosfigures.html
  9. https://twitter.com/philgyford/status/865983311746936833
  10. http://www.unitedagents.co.uk/tristan-oliver
  11. http://www.unitedagents.co.uk/tristan-oliver
  12. http://www.telepathy.co.uk/aardman/news/archive/archive02.html
  13. http://webcache.googleusercontent.com/search?q=cache:dd1sj7EffukJ:www.awn.com/mag/issue4.02/4.02pages/4.02commercials.php3+&cd=31&hl=en&ct=clnk&gl=uk
  14. http://www.telepathy.co.uk/aardman/culture/allabout.html
  15. Creating 3-D Animation (2004) Filmography
  16. Creating 3-D Animation (2004) Filmography
  17. Creating 3-D Animation (2004) Filmography
  18. Creating 3-D Animation (2004) Filmography
  19. Creating 3-D Animation (2004) Filmography
  20. Creating 3-D Animation (2004) Filmography
  21. Creating 3-D Animation (2004) Filmography
  22. Who's Who in Animated Cartoons: An International Guide to Film and Television's Award-Winning and Legendary Animators (2006?), pg. 213
  23. https://www.marketingweek.com/2010/03/30/nytol-to-sponsor-sky-gold-and-watch-channels/
  24. https://www.youtube.com/playlist?list=PLSkSd-az78Fe_SSeT5OWjpD3FCF8lrZT9
  25. Aardman: An Epic Journey: Taken One Frame at a Time (2018), pg. 74
  26. http://ukanimation.blogspot.com/2012/09/the-animators-kitchen-table-kinema.html