Aardman Animations (partially found stop-motion commercials from British animation studio; 1980s-2010s)

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Aardman logo.png

The company's logo.

Status: Partially Found

Aardman Animations have been making many advertisements ever since their Enterprise Computers ad back in 1984, spanning many well-known brands such as Dairylea, LEGO, Chewits, Chevron, Walkers and so on. But there is even more of their advert work that remains lost online.

Known Lost Adverts

-Kimberly-Clark advert[1] (involved a boardroom of executives contributing their ideas for cleaning products in similar vox-pop to Aardman's other work; one of their first)

-Unknown advert containing "a fruit-and-vegetable man for a healthy-eating campaign" [2]

-3 FOUND: 1/4 Savlon adverts [3] (Assumed to be 1992)

-Unknown Creature Comforts Dishwash Electric ad(?) (Not seen within either Aardman Classics and Creature Comforts DVDs that have all other Heat Electric adverts, is a Creature Comforts ad with Panda parents and a kid saying "that was disastrous". It is unknown why this isn't within the DVD collections of ads, assuming it even definitively is an advert; 1993-1995?)

-The UK Office of Energy Conservation advert [4] (might be the ones involving a family of Dinosaurs; 1993-1995?)

-Honey Bunches of Oats advert [5] (1993-1995?)

-4 FOUND: 3/3 Britania Building Society adverts [6] (Assumed to be 1994-1997)

-C.O.I 'Vouchers' [7] (Assumed to be 1994 or 1995)

-FOUND: Weetos unknown promotion for space toys [8] (1994/1995[9])

-3 St. Ivel 'Prize Guys' Adverts [10] (Assumed to be 1995-1997)

-FOUND?: Bonduelle 'Salat Snak' [11] (Assumed to be 1995-1997)

-1/22 Channel 4 stings [12] (The video contains only 21 stings, while the article states 22. Perhaps this is a mistake; 1996)

-FOUND: Miniwheats advert [13] (1999 or so)

-Meule D'Or advert [14] (2000 or earlier)

-Advert(s) for Scottish Health Education Group [15]

-Advert(s) for Mat Co. [16]

-Advert(s) for Little Caesars [17]

-Advert(s) for Lifesavers [18]

-FOUND: Advert(s) for Hamburger Helper [19]

-FOUND: Advert(s) for Asthma Awareness [20]

-Advert(s) for American Express Travel [21]

-Purina advert [22] (2006 or earlier)

-Pedigree advert

-16 Nytol sponsorship idents[23] (2010)



A found Savlon ad
Another found Savlon ad.
Another Savlon ad.
Excerpt of unknown Dishwash Electric ad (0:26 - 0:29) and mute excerpt of a Britania Building Society ad (0:45 - 0:49)
21 of the 22 Channel 4 stings
Britannia Building Society
Britannia Building Society
Britannia Building Society
Britannia Building Society



  • There seemed to be five privated uploads at the end of a now-defunct Aardman's commercials playlist[24] for whatever reason.
  • Storyboarding and design were made for an advertisement for John Smith's lager, but they never got the gig.[25] Perhaps they were among perished documents within the infamous 2005 Aardman's warehouse fire.[26][27]
  • There was a BBC documentary series called The Animators that looked at Aardman Animations in the "Kitchen Table Kinema" episode[28], which included the company's advertising, even showing behind the scenes footage of one of their LEGO ads. Sadly, other than the transcript and images are given in the UK Animation blog mentioning it, it has yet to be seen on the internet.

See Also

External Links


  1. Aardman: An Epic Journey: Taken One Frame at a Time (2018), pg. 76
  2. Creating 3-D Animation (2004), pg. 59
  3. http://www.unitedagents.co.uk/tristan-oliver
  4. http://www.tdgasek.com/CV_T_Gasek_2016.pdf
  5. http://www.tdgasek.com/CV_T_Gasek_2016.pdf
  6. http://www.unitedagents.co.uk/tristan-oliver
  7. http://www.unitedagents.co.uk/tristan-oliver
  8. http://www.gyford.com/phil/models/aardman/weetosfigures.html
  9. https://twitter.com/philgyford/status/865983311746936833
  10. http://www.unitedagents.co.uk/tristan-oliver
  11. http://www.unitedagents.co.uk/tristan-oliver
  12. http://www.telepathy.co.uk/aardman/news/archive/archive02.html
  13. http://webcache.googleusercontent.com/search?q=cache:dd1sj7EffukJ:www.awn.com/mag/issue4.02/4.02pages/4.02commercials.php3+&cd=31&hl=en&ct=clnk&gl=uk
  14. http://www.telepathy.co.uk/aardman/culture/allabout.html
  15. Creating 3-D Animation (2004) Filmography
  16. Creating 3-D Animation (2004) Filmography
  17. Creating 3-D Animation (2004) Filmography
  18. Creating 3-D Animation (2004) Filmography
  19. Creating 3-D Animation (2004) Filmography
  20. Creating 3-D Animation (2004) Filmography
  21. Creating 3-D Animation (2004) Filmography
  22. Who's Who in Animated Cartoons: An International Guide to Film and Television's Award-Winning and Legendary Animators (2006?), pg. 213
  23. https://www.marketingweek.com/2010/03/30/nytol-to-sponsor-sky-gold-and-watch-channels/
  24. https://www.youtube.com/playlist?list=PLSkSd-az78Fe_SSeT5OWjpD3FCF8lrZT9
  25. Aardman: An Epic Journey: Taken One Frame at a Time (2018), pg. 74
  26. http://news.bbc.co.uk/2/hi/uk_news/england/bristol/somerset/4326286.stm
  27. https://www.thespoof.com/spoof-news/uk/19733/shock-as-motive-for-2005-aardman-fire-is-revealed
  28. http://ukanimation.blogspot.com/2012/09/the-animators-kitchen-table-kinema.html