Press Your Luck (lost British adaptation of American game show; 1991-1992)

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A newspaper ad for the American version.

Status: Lost

Press Your Luck is an American game show that originally aired on CBS from 1983 to 1986. Hosted by Peter Tomarken, the show featured contestants earning spins by answering questions, and using said spins on an 18-space board to win cash and prizes while avoiding the "Whammy", a cartoon creature that would take away a contestant's winnings when hit. A revival of the show started airing on ABC in 2019 with actress Elizabeth Banks hosting and is still airing new episodes as of 2022.

The popularity of the series led to several international adaptations, including one in the United Kingdom. However, this version was short-lived and no episodes have resurfaced online.


The British version of Press Your Luck premiered on June 6th, 1991 on HTV West, an ITV region in the West of England.[1] The show was hosted by Scottish television presenter Paul Coia and was produced with a low budget. The gameplay remained the same as the American version, albeit a point system was used and the episode's winner received £200.

Declining viewership for the first series quickly resulted in a timeslot change from Thursday nights to Saturday afternoons. Despite this, a second series was commissioned and aired on Sunday afternoons. The show would later be cancelled, with the final episode airing on September 20th, 1992.


It is unknown how many episodes were produced, and whether or not ITV, or current rights-holder Fremantle, still have them. As of the writing of this article, no footage, screenshots or audio from the series have been found.

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