The New Price Is Right (lost unaired pilot of Goodson-Todman game show; 1972)

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1972 Series Premiere.jpg

The show's logo during its first aired episode.

Status: Lost

The Price Is Right (called "The New Price Is Right" during its first season) is an American game show that was created by Mark Goodson and Bill Todman that premiered on CBS on September 4th, 1972, and is loosely based on another game show of the same name that was created by Bob Stewart in 1956. The show was hosted by Bob Barker who was known for hosting Truth Or Consequences until his retirement in June 2007 and has been hosted by comedian Drew Carey ever since with various announcers coming and going since the show's debut. The show centers around contestants (picked out of the studio audience) identifying the exact pricing of merchandise to win cash and prizes. The show became a rating success for CBS with the show still airing as of the writing of this article with over 9,000 episodes being produced since its premiere. Just days before production on the series began, a run-through was filmed[1] to make sure things ran smooth for the CBS executives.


The show's format has largely been the same since 1975[2], but before that, is largely half of what the show is today. Four contestants get called down from the studio audience can bid on an item and the person whose bid is the closest to the actual price, not only wins the item but gets called up on stage to play a pricing game. This happens two more times and the two players with the most amount of money won get chosen to play for a showcase. The two bid for two separate showcases and they bid for them and the contestant with the closest bid to the actual price of the showcase wins them the respective showcase.


Information on the pilot is extremely scarce, like what pricing games were played and especially the pilot's host. Neither the eventual host of the series Bob Barker nor the host of the syndicated version Dennis James hosted the pilot, the identity of the pilot's host remains unknown to this day[3]. Absolutely nothing from the pilot has surfaced. Many people have confused a pitch film that was filmed in February 1972 to be the pilot for the series since Mark Goodson and Dennis James are present in it. However former producer Roger Dobkowitz revealed in 2019 that there was in fact a run-through that was recorded and stand-ins were used as contestants and were filmed in the studio that the main series would later record in[4]. He also states that he would like to see the footage surface one day. Since the pilot was taped over half a century ago, it's very unlikely the pilot will ever surface.


The February 1972 pitchfilm with Mark Goodson and Dennis James.

See Also