Got Chocolate Milk? (found "SpongeBob SquarePants" animated tie-in commercial; 2001)

From The Lost Media Wiki
Jump to: navigation, search
Spongebob got milk.jpeg

Still from the commercial.

Status: Found

Date found: 14 Oct 2022

Found by: alitek12

SpongeBob SquarePants is a Nickelodeon animated series that's been airing on the channel since 1999. Over the years, the characters from the series have been marketed for various products and commercial tie-ins, one of them being for the advertising campaign Got Milk?

Got Milk?

In February 2001, Got Milk? published an ad for magazines featuring SpongeBob and Patrick both drinking a glass of chocolate milk and getting milk mustaches, with SpongeBob's disappearing instantly due to him being a sponge. On February 24th of that same year a commercial of the ad aired on TV.[1][2][3] The ad is similar to the print version but with SpongeBob, after his mustache keeps getting absorbed, ends up sticking his whole face in the glass.


The commercial remained lost for many years, with the only proof of its existence being accounts from people claiming they watched it when it aired,[4] until an anonymous user from the NickStory Discord server uploaded a screenshot of the commercial online.

On October 14th, 2022, user alitek12 posted a screen recording of the commercial to the Lost Media Wiki Discord server, rendering the commercial found.[5] A direct-quality version was uploaded a day later.




The full commercial.


MrBones' video on the subject.

LSuperSonicQ's video mentioning the Got Milk? commercial.

ObscureMediaTV's video on the subject.

See Also

SpongeBob SquarePants

Anthology and Short Series

Bumpers and Promos


Game Shows

Inaugural Series

Live Action