Got Chocolate Milk? (found "SpongeBob SquarePants" animated tie-in commercial; 2001): Difference between revisions

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''SpongeBob SquarePants'' is a Nickelodeon animated series that's been airing on the channel since 1999. Over the years, the characters from the series have been marketed for various products and commercial tie-ins, one of them being for the advertising campaign Got Milk?.
''SpongeBob SquarePants'' is a Nickelodeon animated series that's been airing on the channel since 1999. Over the years, the characters from the series have been marketed for various products and commercial tie-ins, one of them being for the advertising campaign Got Milk?


==Got Milk?==
==Got Milk?==
In February 2001, Got Milk? published an ad for magazines featuring SpongeBob and Patrick both drinking a glass of chocolate milk and getting milk mustaches, with SpongeBob's disappearing instantly due to him being a sponge. '''On February 24th of that same year a commercial of the ad aired on TV'''.<ref>[https://bloomberg.com/press-releases/2001-02-20/nickelodeon-s-spongebob-squarepants-encourages-kids-to-soak-up 2001 Bloomberg press release of the commercial.] Retrieved 21 Sep '22</ref><ref>[https://www.nytimes.com/2001/07/08/arts/television-radio-the-gentle-world-of-a-joyful-sponge.html ''New York Times'' article mentioning the ad.] Retrieved 19 Oct '22</ref><ref>[https://ew.com/article/2001/07/25/spongebob-squarepants-hit-nick/ ''Entertainment Weekly'' article mentioning the ad.] Retrieved 19 Oct '22</ref> The ad is similar to the print version but with SpongeBob, after his mustache keeps getting absorbed, ends up sticking his whole face in the glass.  
In February 2001, Got Milk? published an ad for magazines featuring SpongeBob and Patrick both drinking a glass of chocolate milk and getting milk mustaches, with SpongeBob's disappearing instantly due to him being a sponge. '''On February 24th of that same year a commercial of the ad aired on TV'''.<ref>[https://bloomberg.com/press-releases/2001-02-20/nickelodeon-s-spongebob-squarepants-encourages-kids-to-soak-up 2001 Bloomberg press release of the commercial.] Retrieved 21 Sep '22</ref><ref>[https://nytimes.com/2001/07/08/arts/television-radio-the-gentle-world-of-a-joyful-sponge.html ''New York Times'' article mentioning the ad.] Retrieved 19 Oct '22</ref><ref>[https://ew.com/article/2001/07/25/spongebob-squarepants-hit-nick/ ''Entertainment Weekly'' article mentioning the ad.] Retrieved 19 Oct '22</ref> The ad is similar to the print version but with SpongeBob, after his mustache keeps getting absorbed, ends up sticking his whole face in the glass.  


==Status==
==Status==
The commercial remained lost for many years, with the only proof of its existence being accounts from people claiming they watched it when it aired,<ref>[https://www.sbmania.net/forums/threads/got-milk.27925/ SpongeBob Mania forum thread on users recollection of the commercial.] Retrieved 21 Sep '22</ref> until an anonymous user from the NickStory Discord server uploaded a screenshot of the commercial online.
The commercial remained lost for many years, with the only proof of its existence being accounts from people claiming they watched it when it aired,<ref>[https://sbmania.net/forums/threads/got-milk.27925/ SpongeBob Mania forum thread on users recollection of the commercial.] Retrieved 21 Sep '22</ref> until an anonymous user from the NickStory Discord server uploaded a screenshot of the commercial online.


On October 14th, 2022, user alitek12 posted a screen recording of the commercial to the Lost Media Wiki Discord server, rendering the commercial found.<ref>[https://twitter.com/LostAdsFDN/status/1581109917993250816 Tweet from the Lost Commercials Foundation announcing the discovery.] Retrieved 15 Oct '22</ref> A direct quality version was later uploaded a day later.
On October 14th, 2022, user alitek12 posted a screen recording of the commercial to the Lost Media Wiki Discord server, rendering the commercial found.<ref>[https://twitter.com/LostAdsFDN/status/1581109917993250816 Tweet from the Lost Commercials Foundation announcing the discovery.] Retrieved 15 Oct '22</ref> A direct-quality version was uploaded a day later.


==Gallery==
==Gallery==
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}}
}}
===Videos===
===Videos===
{{Video|perrow  =4
{{Video|perrow  =3
   |service1    =youtube
   |service1    =youtube
   |id1          =MGITN7dOBHU
   |id1          =MGITN7dOBHU
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   |description2 =LSuperSonicQ's video mentioning the Got Milk? commercial.
   |description2 =LSuperSonicQ's video mentioning the Got Milk? commercial.
   |service3    =youtube
   |service3    =youtube
   |id3          =UKzQ2mbPHU0
   |id3          =k2mDFbLOcwk
   |description3 =Vailskibum's video on the subject.
   |description3 =ObscureMediaTV's video on the subject.
  |service4    =youtube
  |id4          =k2mDFbLOcwk
  |description4 =ObscureMediaTV's video on the subject.
}}
}}


==See Also==
==See Also==
===SpongeBob SquarePants===
*[[Astrology with Squidward (found series of "SpongeBob SquarePants" Nickelodeon animated shorts; early 2000s)]]
*[[Astrology with Squidward (found series of "SpongeBob SquarePants" Nickelodeon animated shorts; early 2000s)]]
*[[A Day With SpongeBob SquarePants: The Movie (non-existent unauthorized direct-to-DVD mockumentary film; 2011)]]
*[[A Day With SpongeBob SquarePants: The Movie (unproduced unauthorized direct-to-DVD mockumentary film; 2011)]]
*[[The Humpback Hop (found full version of "SpongeBob SquarePants" production music; 2002)]]
*[[SpongeBob's Nicktoon Summer Splash (partially lost bumpers from Nickelodeon channel block; 2000-2001)]]
*[[SpongeBob: Re-Hydrated (partially lost "SpongeBob SquarePants" animated short; 2003)]]
*[[SpongeBob: Re-Hydrated (partially lost "SpongeBob SquarePants" animated short; 2003)]]
*[[SpongeBob SquarePants (partially lost deleted scenes of Nickelodeon animated series; 1999-present)]]
*[[SpongeBob SquarePants (partially lost deleted scenes of Nickelodeon animated series; 1999-present)]]
*[[SpongeBob SquarePants "Sailor Mouth" (lost uncensored version of Nickelodeon animated series episode; 2001)]]
*[[SpongeBob SquarePants "Sailor Mouth" (lost uncensored version of Nickelodeon animated series episode; 2001)]]
*[[SpongeBob SquarePants "Shanghaied/You Wish" (lost English audio from alternate "Patchy the Pirate" segments of Nickelodeon animated series episode; 2001)]]
*[[SpongeBob SquarePants "Shanghaied/You Wish" (partially lost English audio from alternate "Patchy the Pirate" segments of Nickelodeon animated series episode; 2001)]]
*[[SpongeBob SquarePants "SpaceBob InvaderPants/Krabs' Army" (lost production material of cancelled Nickelodeon animated series episodes; 2015)]]
*[[SpongeBob SquarePants "SpaceBob InvaderPants/Krabs' Army" (lost production material of cancelled Nickelodeon animated series episodes; 2015)]]
*[[War Blowers (found full version of "SpongeBob SquarePants" production music; 1999)]]
*[[War Blowers (found full version of "SpongeBob SquarePants" production music; 1999)]]
===Anthology and Short Series===
*[[Attack of the Giant Vulture (found Nickelodeon short film; 1998)]]
*[[Balinese Slapping Fish (found Nickelodeon Australia animated short series; 1998)]]
*[[Bobby the Lizard Boy (found Nickelodeon animated short; 2000)]]
*[[Eddie Retractorhead (partially lost Nickelodeon UK animated short series; 2008)]]
*[[Gordon Bleugh! (found Nickelodeon animated short series; early 2000s)]]
*[[The Hopkins (lost Nickelodeon Australia animated short series; 2005)]]
*[[ICarly at the 2008 Kids Choice Awards (found Nickelodeon promotional short web series; 2008)]]
*[[Leader Dog (partially lost Nickelodeon animated short series; 2004)]]
*[[Making Fiends (partially lost promotional shorts for Nickelodeon animated series based on web series; 2008)]]
*[[Meet The Moores (partially found Nickelodeon UK animated short series; 2002-2003)]]
*[[Nick Studio 10 (partially found Nickelodeon channel block; 2013)]]
*[[Nickelodeon Addicting Games Showdown (partially found interstitial TV event of online game website; 2009-2010)]]
*[[Nickelodeon Blimp (found Nickelodeon Kids' Choice Awards animated short; 2005-2007)]]
*[[Oh Yeah! Cartoons (found Nickelodeon animated anthology series; 1998-2001)]]
*[[Schoolyard Safari (found Nickelodeon animated short series; 2002-2003)]]
*[[Tortellini Western (partially lost Nickelodeon animated short series; 2004)]]
*[[A Very Aggressive Vegetable (found Nickelodeon Australia animated short series; 1998)]]
===Bumpers and Promos===
*[[101% Whizbang! with Henry & June (partially found Nickelodeon channel block; 1999)]]
*[[Blood and Guts (partially found Nickelodeon bumpers; 2000s)]]
*[[HaHa Nick (lost Chinese block of Nickelodeon shows; 2005-2007)]]
*[[Jimmy Neutron: Boy Genius (partially lost TV promos for Nickelodeon animated film and TV series; 2001–2002)]]
*[[Nickelodeon (partially found idents and bumpers from TV channel; 1979-present)]]
*[[Nickelodeon's Historical Firsts (found animated promos from TV channel; 1997)]]
===Films===
*[[Aaahh!!! Real Monsters (non-existent Nickelodeon TV film; 1998)]]
*[[Cry Baby Lane (found Nickelodeon TV horror film; 2000)]]
*[[The Electric Piper (found Nickelodeon animated TV film; 2003)]]
*[[Hey Arnold! The Jungle Movie (partially found production material of cancelled original adaptation of Nickelodeon animated series film; 2002)]]
*[[Invader Zim: Enter the Florpus (lost/unreleased deleted Tak scenes of film based on Nickelodeon animated series; 2018-2019)]]
*[[Prometheus and Bob (lost production material of cancelled film adaptation of "KaBlam!" Nickelodeon stop-motion animated series; late 1990s)]]
*[[Rugrats Go Wild (partially found original 90 minute cut of Nickelodeon animated crossover film; 2003)]]
===Game Shows===
*[[BrainSurge (partially lost Nickelodeon game show; 2009-2014)]]
*[[Double Dare (partially found Australian adaptation of Nickelodeon game show; 1989-1992)]]
*[[Double Dare (partially lost Nickelodeon game show; 1986-1993)]]
*[[Family Double Dare (partially found spin-off of Australian adaptation of Nickelodeon game show; 1989)]]
*[[Figure It Out (partially found episode of Nickelodeon game show; 1998)]]
*[[Friday Night Slimetime (partially found Nickelodeon game show; 2005-2006)]]
*[[Gamefarm (partially lost Nickelodeon GAS game show; 2003)]]
*[[Legends of the Hidden Temple (lost Pit of Despair incident footage from unaired final round/episode of Nickelodeon game show; 1994)]]
*[[Legends of the Hidden Temple (partially found original consolation plugs from Nickelodeon game show; 1993-1995)]]
*[[Nick Arcade (found Nickelodeon game show; 1992)]]
*[[Nick Arcade (partially found original consolation prize plugs from Nickelodeon game show; 1992)]]
*[[Nickelodeon Splat! (partially found Nickelodeon game show; 2004)]]
*[[Slime Time Live (partially found Nickelodeon game show; 2000-2004)]]
*[[SuperNick (partially found Nickelodeon Netherlands game show; 2007-2011)]]
*[[SuperNick op De Stoep Bij... (partially found Nickelodeon Netherlands sports show; 2007-2008)]]
*[[Webheads (partially lost Nickelodeon game show; 2014–2015)]]
===Inaugural Series===
*[[America Goes Bananaz (partially found Nickelodeon variety series; 1977-1980)]]
*[[By The Way (partially found inaugural Nickelodeon series; 1979-1980)]]
*[[Nickel Flicks (lost inaugural Nickelodeon series; 1979)]]
*[[Pinwheel (partially found Nickelodeon educational puppet series; 1977-1990)]]
*[[Pocket Money (non-existent inaugural Nickelodeon series; 1979)]]
*[[Video Comics (partially found inaugural Nickelodeon series; 1979-1981)]]
===Live Action===
*[[The Adventures of Pete & Pete (partially found original versions of episodes of Nickelodeon live-action comedy series; 1991-1993)]]
*[[All That (partially lost Nickelodeon sketch comedy series; 1994-2005)]]
*[[Bing! The Sound of Something New (partially found Nickelodeon magazine TV series; 1995)]]
*[[Cousin Skeeter (partially lost Nickelodeon live-action/puppet series; 1998-2001)]]
*[[Drake & Josh (partially found widescreen version of episodes of Nickelodeon sitcom; 2004-2007)]]
*[[Innie & Outie (found live-action Nickelodeon short film; 1996)]]
*[[Just For Kicks (found Nickelodeon live-action comedy-drama series; 2006)]]
*[[Kids' Court (partially found Nickelodeon non-traditional court series and other media; 1988-1994)]]
*[[Mcjuniorclub TV (partially found Nickelodeon Netherlands/McDonald's live-action short series; 2008)]]
*[[The Nick Cannon Show (partially lost spin-off of "All That" Nickelodeon sketch comedy series; 2002-2003)]]
*[[Nick News with Linda Ellerbee (partially found Nickelodeon educational news series; 1992-2015)]]
*[[Noah Knows Best (partially found English audio of Nickelodeon sitcom; 2000-2001)]]
*[[Reggie Jackson's World of Sports (partially found Nickelodeon sports series; 1981-1982)]]
*[[U to U (partially found Nickelodeon interactive series; 1994-1996)]]
*[[Vic's Vacant Lot (partially found ESPN/Nickelodeon sports series; 1982-1985)]]
===Pilots===
*[[Aaahh!!! Real Monsters (partially found pitch pilot of Nickelodeon animated series; early 1990s)]]
*[[The Adventures of Johnny Quasar (found prototype "Jimmy Neutron" animated shorts; 1995-1997)]]
*[[The Angry Beavers "Cuffed Together" (non-existent second pilot of Nickelodeon animated series; early-mid 1990s)]]
*[[Back at the Barnyard (partially found original test pitch of Nickelodeon CGI animated series; 2000)]]
*[[Bad Seeds (found pitch pilot of "Harvey Beaks" Nickelodeon animated series; 2013)]]
*[[Big Beast Quintet (lost Nickelodeon animated pilot; 1990)]]
*[[Camp Nick (partially found Nickelodeon game show pilot; mid-1990s)]]
*[[Catscratch (found animated pitch of Nickelodeon animated series; 2004)]]
*[[The Crowville Chronicles (partially found Nickelodeon animated pilot; 1990)]]
*[[Curbside (found Nickelodeon animated pilot; 1999)]]
*[[Drake & Josh (partially found pitch pilot of Nickelodeon sitcom; 2002)]]
*[[Figure it Out (partially found pitch pilot of Nickelodeon game show; 1990s)]]
*[[Fresh Beat Band of Spies (found pitch pilot of Nickelodeon animated spin-off of "The Fresh Beat Band" musical series; 2013)]]
*[[Generation Gap (partially found Nickelodeon game show pilot; early 1990s)]]
*[[Gibby! (found pitch pilot of cancelled spin-off of "iCarly" Nickelodeon teen sitcom; 2012)]]
*[[Go For It (lost Nickelodeon game show pilot; early 1990s)]]
*[[Hey Arnold! (found pitch pilot of Nickelodeon animated series; 1994)]]
*[[Humongous (lost pilot of Nickelodeon game show; early 1990s)]]
*[[I Don't Think So (partially found Nickelodeon game show pilot; 1994)]]
*[[Invader Zim (lost 3D animation test sequence from Nickelodeon animated series pilot; 1999)]]
*[[KaBlam! "The Henry and June Show" (found spin-off pilot of Nickelodeon animated series; 2000)]]
*[[Kappa Mikey (found pitch pilots of Nickelodeon animated series; 2004)]]
*[[Morph Sports (partially found Nickelodeon game show pilot; 1995-1996)]]
*[[Mr. Meaty "In Parker's Sight" (partially lost pitch pilot of Nickelodeon puppet series; 2005)]]
*[[Ned's Declassified School Survival Guide (partially found original version of Nickelodeon sitcom pilots; 2003)]]
*[[Ned's Declassified High School Survival Guide (lost pitch pilot of rejected spin-off of Nickelodeon sitcom; 2008)]]
*[[The Penguins of Madagascar (partially found pitch pilot versions for Nickelodeon CGI animated series; mid-2000s)]]
*[[Pudding Toast (lost Nickelodeon animated pitch pilots; 2012)]]
*[[Rocket Beach (found pitch pilot of "Rocket Power" Nickelodeon animated series; 1998)]]
*[[Roundhouse (partially found pitch pilot of Nickelodeon comedy series; 1991)]]
*[[Slime Survivor (partially found Nickelodeon game show pilot; 2000)]]
*[[The Thundermans (partially lost pitch pilot of Nickelodeon live-action comedy series; 2012)]]
*[[Tooned In! (partially found Nickelodeon game show pilot; 1998)]]
*[[Trash (lost Nickelodeon stop-motion animated pilot; 1990)]]
*[[The Weasel Patrol (lost Nickelodeon animated pilot; 1990)]]
*[[Video Dream Theater (lost Nickelodeon animated pilots; 1979)]]
*[[Who Knew? (partially found Nickelodeon game show pilot; 1998)]]
*[[The Wild Thornberrys (found pilot of Nickelodeon animated series; 1998)]]
===Other===
*[[Action League Now!: The Series "Monster Mashed" (found episode of "Kablam!" spin-off animated series; 2002)]]
*[[Action League Now!: The Series "Thunder Girl: Tracking The Storm" (found episode of "Kablam!" spin-off series; 2001-2002)]]
*[[Adventures in Wonder Park (partially found unaired Nickelodeon animated series based on film; 2019)]]
*[[Against the Odds (partially found Nickelodeon documentary series; 1982-1988)]]
*[[The Angry Beavers "A Tail of Two Rangers/Bye Bye Beavers" (partially found finale episode of Nickelodeon animated series; 2001)]]
*[[Back at the Barnyard (partially found widescreen versions of Nickelodeon CGI animated series episodes; 2007-2011)]]
*[[The Butcher (lost Nickelodeon puppet short film; existence unconfirmed; 2001)]]
*[[Danny Phantom (partially found original opening title sequence of Nickelodeon animated series; 2003)]]
*[[Gruff's Groove Box (lost Nickelodeon music series; 2001)]]
*[[Hocus Focus (partially found Nickelodeon variety series; 1979-1981)]]
*[[ICarly "How To" (found bonus content DVD from Nickelodeon sitcom "Web Show Set"; 2011)]]
*[[Invader Zim (partially found production material of cancelled episodes of Nickelodeon animated series; 2001-2002)]]
*[[KaBlam! "Episode 29" (non-existent episode of Nickelodeon animated series; 1998)]]
*[[KaBlam! "Just Chillin" (found final episode of Nickelodeon animated series; 2000)]]
*[[KaBlam! "KaFun!" (found episode of Nickelodeon animated series; 1999)]]
*[[KaBlam! "An Off-Beats Valentine's" (found spin-off special of Nickelodeon animated series; 1998)]]
*[[The Lil' Sam & Cat Show (partially lost web series based on Nickelodeon sitcom; 2013-2014)]]
*[[The Loud House (partially lost deleted scenes of Nickelodeon animated series; 2016-present)]]
*[[Nickelodeon Japan (partially found various final sign-off footage of Japanese TV channel; 2009)]]
*[[Nickelodeon Launch Box (partially lost educational series; 1991-1994)]]
*[[Nickelodeon Magazine's Big 10 Birthday Bash (found Nickelodeon TV special; 2003)]]
*[[Nickelodeon Mega Music Fest 2010 (found Nickelodeon musical event broadcast; 2010)]]
*[[Nickelodeon Studios Opening Day Celebration (found live broadcast of Nickelodeon event; 1990)]]
*[[The Ren & Stimpy Show (non-existent unused Kurt Cobain song for Nickelodeon animated series; 1990)]]
*[[The Ren & Stimpy Show "Man's Best Friend" (found banned episode of Nickelodeon animated series; 1992)]]
*[[Robot and Monster (partially found unaired/unfinished episodes of Nickelodeon animated series; 2012-2013)]]
*[[Rugrats: A Live Adventure (partially found footage of musical adaptation of Nickelodeon animated series; 1998-2000)]]
*[[Rugrats "Incredible" (partially lost storyboard jam comic of Nickelodeon animated series; 1998)]]
*[[Weinerville (partially lost Nickelodeon variety puppet series; 1993-1997)]]


==References==
==References==
{{reflist}}
{{reflist}}


[[Category:Found animation]]
[[Category:Found media]]
[[Category:Found media]]
[[Category:Found advertising and interstitial material]]

Revision as of 20:24, 11 April 2024

Spongebob got milk.jpeg

Still from the commercial.

Status: Found

Date found: 14 Oct 2022

Found by: alitek12

SpongeBob SquarePants is a Nickelodeon animated series that's been airing on the channel since 1999. Over the years, the characters from the series have been marketed for various products and commercial tie-ins, one of them being for the advertising campaign Got Milk?

Got Milk?

In February 2001, Got Milk? published an ad for magazines featuring SpongeBob and Patrick both drinking a glass of chocolate milk and getting milk mustaches, with SpongeBob's disappearing instantly due to him being a sponge. On February 24th of that same year a commercial of the ad aired on TV.[1][2][3] The ad is similar to the print version but with SpongeBob, after his mustache keeps getting absorbed, ends up sticking his whole face in the glass.

Status

The commercial remained lost for many years, with the only proof of its existence being accounts from people claiming they watched it when it aired,[4] until an anonymous user from the NickStory Discord server uploaded a screenshot of the commercial online.

On October 14th, 2022, user alitek12 posted a screen recording of the commercial to the Lost Media Wiki Discord server, rendering the commercial found.[5] A direct-quality version was uploaded a day later.

Gallery

Images

  • The print version of the ad.

    The print version of the ad.

Footage

The full commercial.

Videos

MrBones' video on the subject.

LSuperSonicQ's video mentioning the Got Milk? commercial.

ObscureMediaTV's video on the subject.

See Also

SpongeBob SquarePants

Anthology and Short Series

Bumpers and Promos

Films

Game Shows

Inaugural Series

Live Action

Pilots

Other

References

  1. ↑ 2001 Bloomberg press release of the commercial. Retrieved 21 Sep '22
  2. ↑ New York Times article mentioning the ad. Retrieved 19 Oct '22
  3. ↑ Entertainment Weekly article mentioning the ad. Retrieved 19 Oct '22
  4. ↑ SpongeBob Mania forum thread on users recollection of the commercial. Retrieved 21 Sep '22
  5. ↑ Tweet from the Lost Commercials Foundation announcing the discovery. Retrieved 15 Oct '22
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